If Insinuate Lingerie is one of those companies who believes that any press is good press, their strategy is working. The brand sent their lingerie models out into the streets of London dressed as look-alikes from Sex and the City.

Women wearing next to nothing paraded in their undies as Miranda, Carrie, Samantha and Charlotte. For their troubles they were rewarded with outraged Sex and the City dedicated fans calling them the worst look-alikes ever.



We're not sure if they're the absolute worst imposters we've ever seen, but it is true that the only one who looks even remotely like her character is the sexy redhead going for the Cynthia Nixon look vamped up in black thigh highs.

Who knows, maybe these ladies are on to something. Wouldn't the Sex and the City movie be that much more interesting if the whole thing were played out all in lingerie?

Browse through the gallery and tell us what you think -- are these sexy Sex in the City babes in bra and panties truly the worst ever, or are they even hotter than the real thing?