As predicted by our own Whit Honea, Perez Hilton's celebrity line looks like it's going to crash and burn in true blog-worthy fashion. According to New York Magazine, a grand total of 7 loyal fans showed up at the LA Hot Topic where Perez was hanging out to celebrate the launch. Frankly, we're a little embarrassed for him. Here's what a supposed Hot Topic employee had to say about the fiasco:

"Mario was BEYOND upset texting and DEMENDING the right water,food,ETC he was a rude royal pain in the ass and BEYOND crass... My manager was trying to get people to come in to meet Perez by handing out $5 gift cards NO ONE WANTED TO MEET HIM! ...he left around 8:45PM without saying goodbye to anyone & looked like he had been crying like the little bitch he is. We sold a grand total of $6.45 of Perez Hilton items between 6PM - 9PM. My manager has already talked about discounting his 'line'!"

It's hard to say if these comments come from a real witness to the debacle, but it's certainly not unbelievable. The way we see it, it's not really Hilton's fault. The geniuses in Hot Topic's marketing department can take the blame for the low turnout. Perez is just responsible for being a baby.

For a cheesy celebrity line put together by a blogger for Hot Topic, we don't think it looks that bad -- although that's not saying much. Maybe it's a little too focused on 14-17 year old girl market, but we always assumed that was his prime demographic. Lip gloss, really? Anyhow, look for it on the clearance rack.