If you don't know who Zinedine Zidane is, you are missing out. Not only is he a fabulous soccer player, but he's hot. Because sometimes headbutting is hot. And it turns out the slightly violent futbol star has another side to him -- he's also into fashion, or at least watches.

Zinedine teamed up with IWC to create a limited edition time piece for the company. The big launch was this week, and from the looks of it, things went well.



With A-listers like Eva Longoria and Tony Parker amongst those who showed up to celebrate the event, the watch is sure to get some good press attention. Maybe athletes designing clothes lines or accessory lines will be the next big thing. We hope so because we're getting sick of actress headed fashion labels!