Trademark lawsuits are usually as boring an emotionless as the corporate legal teams that file them, but when the case involves Time Square's Naked Cowboy, things can get a little more colorful. The Naked Cowboy, who's real name is Robert Burck, got the go-ahead from a federal judge yesterday to sue M&M for stealing his unique sense of style. In specific, the blue M&M infringed on the Robert's rights when he appeared on video billboards in Times Square wielding a six string and wearing nothing but boots, briefs, and a cowboy hat.

Apparently, the judge said that they Burck's trademark rights weren't violated -- which is a bummer -- but that he could go ahead seeking $4 million in damages from M&M Mars for leading people to believe that he endorsed the product. After the ruling, Burch told The Post that it "Sounds like I've got $4 million coming my way." That's a pretty good payday for a guy who strums a guitar on the side of the road -- clothed or naked.

[via Gawker]