As pop stars continue to accept more and more fashion payola, it seems more and more like the music biz exists solely to create music for live clothing commercials. When it comes to the 1 year deal that Nas just signed with Fila, the lines get really blurred. Apparently, Fila is paying for Nas' upcoming tour and the promotion of his untitled album on DefJam that's due out in mid July.

In return, Nas will be sporting Fila products and helping the athletic wear company design an 80's-inspired line. Feels kinda sleezy, but it's easy money. He's by no means the first to sign such a deal. In fact, he's held out longer than most others. Soulja Boy signed a multi-year contract with Yum Shoes earlier this year to do his own line of shoes, and lots of artists on tour this summer are getting paid to let designers dress them.

[via Jezebel]