When you tune into Gossip Girl, what are you most interested in? How Little J will come up with the cash for new designer duds? What kind of twisted scheme B will come up with? Whether S will be able to stay out of trouble? Or, are you more interested in what everyone will be wearing?
If you went with Option 4, you're not alone. According to recent article in the New York Times, the show "is one of the biggest influences on how young women spend." Much like Sex and the City, Gossip Girl has influenced not only how women dress, but the path designers are taking in their fall lines -- elements of the prep school uniform (with an edge) can be seen in lines by Marc Jacobs and Henry Holland.

The show's costume designer, Eric Daman (who has worked with Patricia Field), says that they "tried to launch trends from the get-go." Fans tend to go for either Serena's laid-back flair or Blair's prim and ruffly style, but whichever way they lean, there's no doubting the show has had an enormous impact on the fashion industry. Just wait for back-to-school shopping this year!