And now model-oriented reality television programming just got a little more serious.

Today, Wall Street Journal reports Vogue magazine and IMG are teaming up to launch a web-based reality series about the world of fashion and of course, modeling. Called Model.Live, the series will follow Madeline Kragh, Cato Van Ee, and Austria Alcantara, three up-and-coming IMG babes poised to skyrocket towards the front of their class.

The series cost a whopping $3 million to make or approximately $31,000 minute. It debuts on Vogue.TV August 19th and will consist of twelve eight minute episodes. So yeah, Tyra's America's Next Top Model and Bravo's Make Me A Supermodel have some major competition this fall. In this preview, watch as the girls prep for their promo photo shoot.