Lydia Hearst's sexy new lingerie campaign

by Jonathon Morgan (Subscribe to Jonathon Morgan's posts), Posted Aug 1st 2008 at 12:01PM

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Filed under: CELEBRITY STYLE, Fashion, Celebrity

(Click the photo to see more of Lydia Hearst for Myla lingerie)

If you're a famous young socialite trying to break your way into Hollywood, take some hot photos in your undies -- your career is sure to soar.

That's the plan according to Lydia Hearst, the model, actress, and heir to the Hearst publishing fortune. Gossip Girl fans will recognize Lydia as Amelia, a guest star from the show's surprising season finale -- and everyone else probably doesn't know who she is. Regardless, Lydia is the face of Myla lingerie's new season -- a line of sexy skivvies that, at least according to Myla, lets you:

Experiment in the fun and flirtatious side with an ultra feminine collection, titled Flirtatious Decadence, in a soft vintage colour palette of soft pastels, or indulge your inner siren with a high voltage glamour range, Film Noir Siren, in a rich colour palette of jewel colours.

Sexy celebrity advertising

(click thumbnails to view gallery)

Sounds nice -- but we have a sneaking suspicion that the seductive socialite can sell the clothes all by herself. Take a look and judge for yourself:

Lydia Hearst for Myla lingerie

(click thumbnails to view gallery)

[via Fabsugar]

Filed under: CELEBRITY STYLE, Fashion, Celebrity
Tags: ads, advertising, featured, lingerie, lydia hearst, LydiaHearst, myla lingerie, MylaLingerie, underwear

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Reader Comments (Page 1 of 1)

James Weaver 8-05-2008 @ 3:39PM

Bad taste and very prurient. Too much of such on the internet.

Jayne 8-05-2008 @ 4:11PM

..and I am sure way overpriced! I love Bali and Maidenform which I get at Macy's. Maidenform has lots of cute matching sets that look very expensive and hold up well. I buy my lingerie mostly at Macy's (sometimes Target) I use a coupon site that gives me coupon codes for free shipping and unpublished sales and then it also gives me a percentage back on my purchases (anywhere from 5- 50%) The site is http://www.fatcrumbs.com You also get rewarded when you recommend friends.

Alan 8-05-2008 @ 5:41PM

Speaking of RIP OFFS , DONT use FREIGHT CENTER to ship anythying they add on charges after you receive the item and bill your card without you knowing.