James Franco's Gucci commercial is dying for a punchline

by Josh Loposer (Subscribe to Josh Loposer's posts), Posted Aug 20th 2008 at 11:40AM

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Filed under: CELEBRITY STYLE, Fragrance, Beauty, Celebrity, News, Makeup

We know that designer fragrance commercials have a tendency to come on too strong, but the first of James Franco's TV spots for Gucci for Gucci is so over the top serious that it kinda hurt our brain. In fact, we kept thinking it was a spoof. Does pretending that a men's fragrance is a world-changing event really make anyone want to lather up?

Sexy celebrity advertising

(click thumbnails to view gallery)

Maybe it's because we just finally made it out to the theater to catch him in Pineapple Express, but we just can't watch him do something like this and take him seriously. He nailed his wastoid character so perfectly in Pineapple, and we just can't help but be disappointed when he doesn't break up this super stark fashion ad with a inappropriate stoner joke.

The fragrance is for men right? So why is the commercial completely devoid of football or women in bikinis -- and why is James Franco the spokesmodel? Could it be that it's actually targeted towards women? Gucci has probably done some research and determined that the majority of men's cologne is actually purchased by women for their man. That wouldn't be a total shocker.

Think that's bad?

Then check these out! Some are supposed to be funny, and others are downright awful -- they're the top 9 worst fragrance commercials of all time.

After you've finished watching the first clip, click on one of the thumbnails beneath it to see more shockingly awful perfume and cologne ads.

[via PopCrunch]

Filed under: CELEBRITY STYLE, Fragrance, Beauty, Celebrity, News, Makeup
Tags: Gucci by Gucci, GucciByGucci, humore, James Franco, JamesFranco, mens fragrance, MensFragrance, Obsession, Pineapple Express, PineappleExpress, stoner

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Reader Comments (Page 1 of 1)

Bradly 8-22-2008 @ 11:28AM

Olympics nude scandals video here:
http://pcelebvideo.com/video.php?v=Olympics_nude_scandals

David 8-22-2008 @ 11:29AM

Maybe it's targeted towards gay and bi men ! We don't want to see women in ads exclusively for us. Sports is fine though..., I love sprots !!

mont 8-22-2008 @ 11:29AM

An example of my work. Please vote for me. Today is the last day of voting. Thanks

http://www.youtube.com/watch?v=kMcg66FZGRk

Also forward to your friends and colleagues.

Bobby G 8-22-2008 @ 11:29AM

Speaking of colgne ad company: Maybe they mixed up James Franco with James Marsden (played the prince in "Enchanted"). Nah, that's too easy. Obviously, they started working on this ad campaign long before Franco's newly released "Pinapple Express". Do you think anyone at the ad company might have thought to ask about Franco's upcoming projects? Nah, that's too easy. Or, maybe they did know about it and decided it would make Franco an even more recognizable image. Good thinking. Nah. It does look like a spoof now. Franco is really far too "street" for this kind of image.

morlunn 8-22-2008 @ 11:46AM

You expect him to make an "inappropriate stoner joke"? Do you also expect him to throw pumpkin bombs too? Talk about typecasting an actor. james Franco is an excellent actor and just because he does well in one role doesn't mean he has to carry that role with him into everything else he does. Gucci made what they think is a serious commercial for their product and to think that it's a bomb because you expect Mr. Franco to do something other than what is scripted just shows that you have no business writing reviews...or writing period.

Parissa 8-22-2008 @ 1:37PM

Eh ... it's just an ad ... nothing more ... nothing less. No big deal. (Sorry, Gucci, but there it is!). ;-)

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