Somewhere in between impersonating Mad Max and helping to feed the children of the world, the intrepid Ewan McGregor managed to find time to team up with fragrance giant Davidoff to create a new cologne that takes you into "uncharted fragrance territory." It's called Adventure, and it's apparently for those who like to smell like a sweaty biker reclining in front of a mountainous landscape. Does that mean it smells like mountain air+exhaust+biker funk?

Not exactly. According to the ad copy: "Adventure explores uncharted fragrance territory. Its fresh spicy woody composition is daring and elemental, inspired by the world's great wildernesses and raw, masculine emotion."

Wow, sounds... not very appealing. Maybe even kinda scary. Out of all the glorious masculine mental images that description stirs up, there's not one of them that smells very fresh or clean.

Remember when cologne ads appealed to the rugged type? After years of ads like this, it seems strange to want to smell manly.

[via BlackBook]