We told you about the amazing time Balm -- concealer and anti-wrinkle cream, you can even sleep in it! -- in the post Quick Kit for New Moms. Usually one mention is enough to get it out of our system, but we can't stop talking about this product!

Friends are used to us raving about the latest and greatest, but even they noticed that our evangelism was particularly amped up for time Balm. We keep pulling it out of our bag and forcing friends and strangers to just try it. We even started selling the friend who told us about it.

"I guess I need to go put some on," she said.

"Here, you can use mine," we replied.

The high low high point was the moment in Sephora when we interrupted someone who works there, you know, a make up professional, to say, "No, NO don't get that one, try the lightest color of time Balm, it's called Lighter than Light, it will work much better with her complexion." And then we went to get it for them.

Finally we realized that telling people one at a time was taking too long, and remembered our pulpit here at StyleList blog. So, listen up: this inexpensive ($17) little pot of makeup is magic. Great coverage. Doesn't get all creepy old lady crepey. Layers well under other stuff, like eyeshadow. Easy to use. Lasts forever -- just a dab will do you.

If you're not convinced now, there's nothing else we can do, but at least we tried to save the world from looking tired!