Gisele Bundchen has signed on as the new face for Max Factor Cosmetics!

There she is at right, looking a bit like a dramatic beached mermaid with really nice arms. Oh Gisele. We want to be part of that world.

Read on for more information and lame The Little Mermaid references.

Gisele's old Hollywood glamour in this publicity shot is no coincidence; Max Factor made his name in the movies. Max himself designed the first motion picture makeup ever in 1914, and though he died in 1938, his son kept the business going. It's thanks to the legacy of Max Factor & Company that we were given the first "waterproof" makeup in 1971.

Which you need especially if you are a mermaid.

Gisele is once again the girl who has everything (and that includes whoozits and whatsits galore).