Shown above, Trovata's John Whitledge puts the final styling touches on his S/S '09 presentation, a riff off Ivy League on holiday. He's got an old school bus retrofitted to run off vegetable oil and aims to tour the US.

Both his men's and women's collections are mixing tailored pieces with relaxed sportswear. The palette includes navy blue, midnight navy, grey plaid, grey, white and mauve. He says this season is "a lot more grown up."
Below, two pictures taken just before showtime.

Overall, the collection is tasty American sportswear with a sense of humor. And It's not even for a niche audience. Whitledge is content with basic pieces and aspires for broad appeal. Thankfully, his pieces are exceptionally well executed. Style.com has a complete lookbook.