Guess who wants to flaunt their new lifestyle mag in our faces? The Wall Street Journal! But don't lose your minds just yet, darlings.

According to WWD, the glossy publication really itsn't much to write home about. In fact, most of the "exclusive" stories featured inside of the issue have already been, well, reported:

"While the paper's new magazine WSJ has an interview with Republican vice presidential nominee Alaskan Gov. Sarah Palin, the story is about her workout regime and doesn't mention her as a candidate. Then there's a story on Kate Moss and Sir Philip Green - but Moss gave the real scoop about her growing business empire to last month's Vogue. And a story on the America's Cup battle between Oracle's Larry Ellison and Ernesto Bertarelli was extensively covered in Sunday's New York Times."

Meanwhile, the cover of the WSJ magazine is fairly interesting -- it features IMG's Diana Dondoe wrapped in a dress made of out of Wall Street Journal newspapers. In this clip, watch as someone tries to be excited about the new mag.