Do you remember Hard Candy? The beauty line that every blue-blooded pre-tween had some interaction with during such sadistic childhood rituals like school dances and first day of school appearances.

Well, they kind of don't want to make make-up anymore. We know, weird. As of late, the brand has been practically giving all of its glitter eye shadow and coal eyeliner away for free, offering up to 50% off on most items at the brand's site.

Don't call them Mother Theresa just yet, though. There's a method to this oh so cheap madness. The company is trying to phase out its beauty line, most likely because of slagging sells, so it can focus on "new strategies."

In the meantime, the Hard Candy fragrance that launched last fall is still going strong. The fruity scent will be accompanied with a shower gel and a body lotion in the near future.

[via WWD]