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Yu-Be

Filed under: Beauty

One way to find products gentle enough for sensitive skin is to shop for baby products. Japanese pharmacist Yoshikiyo Nowatari, way back in 1957, decided to turn that idea on it's side, and make a gentle, chemical free body care product that the whole family could use. The Yu-Be line is the result.

Yu-Be's glycerin-based formula is free of artificial colors, fragrances, oils and petroleum, and enriched with vitamins E and B2. It also contains camphor, which is sort of a wonder ingredient that soothes irritations, is a mild local anesthetic and is anti-microbial.

Today Yu-Be Moisturizing Skin Cream is the top selling medicated, vitamin-enriched skincare cream in Japan, probably because you can use it for everything. And now you don't have to go to Japan to find it. Sephora offers it online, for the relatively affordable price of $24 for the 2.75 ounce jar.

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