We have just discovered a new gem of a jewelry store! U.K. based Azendi sells amazing pieces that are great for every day wear or for dressing up.

The range of Azendi goes all way from simple silver bangles and cuffs to lockets, fine gemstone pieces and intricate diamond pendants.

But, out of everything they have to offer, our personal favorite of their collections is Cupidity! Cupidity is a series of sweet heart pendants in sterling silver. They're so gorgeous and romantic that we totally agree with Azendi when they say, "Why wait until Valentine's day?" Buy yourself one now -- there's no need to wait for your man to gift you!

One thing we particularly love about Azendi, is that their jewelry truly is a luxury item but the prices are reasonable. For example, the heart pendants from Cupidity go for £95. If you're interested you can pick one up on Azendi's website.

But, if sweetness isn't your thing, forget Cupidity -- you'll be blown away by the new Fairytale collection. Launching soon, it's made up of oxidized silver pendants that are all wings, crowns, and crosses -- with an edge.

And don't forget to browse through the gallery to get an idea of what Azendi has to offer, or just check out their online shopping. You're sure to love what you see!