Last season, the fashion industry mourn the lost of a very close friend, Polaroid instant film. It was tough. The casting directors who use the treasured filmed to snap all of those models for runways shows cried, the magazine editors screamed, and anyone who grew up in the 80s scratched their heads: what are we suppose to do now when we want to be cool and retro at the same time?

Well, as was suspected, some have been on a never ending quest to hunt down and subsequently store as much film as they can get their little instant camera fingers on. While everyone continues to stockpile, watch this clip by Wall Street Journal that explains the significance of instant film in fashion.