Zirh, one of our favorite men's grooming lines, has a few notable additions. First off, a new eau de toilette, Ikon, with a woody sensation and notes of cedar wood and vetiver. There's also a matching deodorant plus a hair and body wash.

The face of Ikon is model David Gandy (shown at right). He'll be on hand for the launch at Bloomingdale's 59th Street (Saturday, October, 4, 1-3pm). Purchase the scent in either a 2.5 oz or 4.2 oz bottle and Gandy will sign the box.

Next up, the Warrior Collection (shown below), a series of shower gels inspired by the likes of Alexander, Ulysses, Charlemagne and Julius Caesar. Each gel is formulated from ingredients, local to regions where each warrior reigned. And the packaging was designed by Chad Lavigne, known for collaborations with Michael Kors, Marc Jacobs and Vinita Skincare.