Esteé lauder and Wal-Mart make nice - strange times
Filed under: Fragrance, Beauty, News, Makeup
As the world of fashion reacts to the tanking economy, some high-end players are making bold new
The new line will be sold under the name C-Thru, as in the bottles are transparent -- or as in 'wow, the economy must really suck for Esteé Lauder to make such a transparent attempt to reach out to Wal-Mart shoppers.' While the move is totally uncharacteristic for the historically highbrow cosmetics firm, launching a Wal-Mart line is probably one of their best chances to grow in these tough times.
The C-Thru trio will consist of gem-inspired fragrances like Ruby, Purple Diamond, and Blue Opal. After their exclusive launch at Wal-Mart this December, EL's low-end fragrances will eventually be sold at other luxury stores such as Kohl's and Target. Weird.
[via HauteConcept]
Rebecca 10-05-2008 @ 11:57PM
Why is perfume so expensive? It seems to just sit on the shelves because it is so expensive. I try to wait until it goes on
sale. Of course, Estee Lauder and other department store
fragrances never go on sale.
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Michelle 10-06-2008 @ 2:22PM
Actually I wear an Estee Lauder fragrance and the stores do put them on sale on occasion. And at stores like Macys, there is usually a free gift with purchase as well.
Brad 10-06-2008 @ 2:27PM
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g 10-06-2008 @ 2:36PM
nothings free if you have tomake a purchase in order to get a free gift
Sanan 10-06-2008 @ 3:48PM
There are several factors that go into perfume making and all can be pretty much broken down into materials, labour and science. The cheapest part of the whole process is actually the ingredients in the perfume. You have to extract the oils from the flowers and leaves that make up the scents, but the perfume is actually only 10-30% essence and the rest is basically rubbing alcohol. Any stronger and your skin would burn. Every perfume maker has one or more specialists whose sense of smell is necesary to come up with the essenses that will go into each scent. These are very handsomely paid individuals as only just under 100 are employed in Grasse, France.. the perfume capital of the world. But to cut a long story short, the most expensive part of the bottle of perfume you're buying for $100 is... the bottle. The packaging of perfume can account for over 60% of the cost.
harold 10-07-2008 @ 11:36PM
hello I just read your comments. You can log on to webfragrance.biz We have some fragrances that are on sale.
marthaB 10-06-2008 @ 2:14PM
I think is a smart move because one day these people can afford the high end maybe and it will make them feel good like all the rich people> I will buy... Hope it comes out what I am trying to say.
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AMD 10-06-2008 @ 2:17PM
Since when are Target and Kohl's considered "luxury" stores?
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brianna 10-06-2008 @ 2:39PM
sarcasm. sarcasm! how do people not get this? just because it's in an article, they think it's meant to be taken verbatim.
this article is just commenting on the irony of a high-end name allowing its products to sell in stores like wal-mart and target. although target has a history of partnering with designers and product lines that consumers would be impressed with, such as isaac mizrahi.
wal-mart has no such history. instead, it aims to sell the cheapest products regardless of quality.
Dramaishermiddlename 10-06-2008 @ 10:55PM
I was gonna say the same thing... these aren't luxury stores!
luis 10-06-2008 @ 2:19PM
Who gives a shit !!! Just go with B. O .!!!
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susan 10-06-2008 @ 3:07PM
If you Smell like your Potty Mouth you better run to Walmart and be the first on line to purchase some !!!!!
D 10-10-2008 @ 3:18PM
Your B.O. means body odor, yes?
wendygoerl 10-06-2008 @ 2:31PM
Why is perfume so expensive?
------------------------------------------
They have to spend all that time and money designing and getting a design patent for the bottles. Smell-alikes use "off-the-shelf" bottles, and have a correspondingly cheaper price.
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Krista 10-06-2008 @ 3:02PM
I wear Joy- Jean Patou...
It NEVER goes on sale
It's just Heavenly
KS
janet 10-06-2008 @ 3:00PM
I love estee lauder products but cant afford macys anymore. hope they do this for there cosmetics also
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sharon 10-06-2008 @ 3:21PM
Brianna if you think that walmart sells cheap products that have no quality, then don't shop there. I get so sick and tired of people talking crap about walmart, but then those same people shop there a couple of times a week. Go some where else and pay a higher price for that stores products that are the same as you would buy at walmart.
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Peej 10-06-2008 @ 4:17PM
All from CHINA......buy AMERICAN.
Walmart is killing this country.
BB 10-06-2008 @ 9:54PM
Not shop at Walmart???
No, Problem!!!
Me 10-06-2008 @ 10:28PM
I would rather pay a few extra cents or dollars to ensure that americans keep their jobs, and my money doesnt go to some poor kid in china who is forced to work for a measly wage. But by all means you can continue to shop at Wal-Mart and contribute to the demise of this county, while your at it vote for McCain and really kick us when were down