More than 50 Madison Avenue retailers have joined together to raise money for breast cancer awareness and research with the ninth annual Pink Ribbon Project. And this year, the Project is introducing something new.

This year's Pink Ribbon Project has a website offering Pink Ribbon items created by participating retailers, momsshop.com, all of which benefit the Breast Cancer Research Foundation, the Memorial Sloan-Kettering Cancer Center, and The Mount Sinai Breast Health Resource Program.
The Project kicked off on Saturday and will run through October 18. Until then, you can purchase a plethora of items (such as the gorgeous Lambertson Truex 'Paxton' clutch, $1295, pictured above) to benefit this cause.

We've got our eye on the gorgeous goodies in the gallery. What makes your must-have list?