A few months ago, LVMH announces that they're getting into yachts. Now the luxury conglomerate is launching limited edition Hennessy sneakers in collaboration with Jhung Yuro. Go figure. The cognac-inspired kicks will go live Dec. 1st exclusively at JhungYuro.com, and they're sure to be the envy of anyone who has an appreciation for the finer points of luxury sneaker design. If such a person exists.

Don't get us wrong, these chocolate and cream leather hi-tops would make an awesome addition to the collection of any sneaker connoisseur -- we're just wonder exactly who they're targeting with these babies. If we had to imagine a shoe that embodied the Hennessy experience, we'd probably be thinking loafer, or maybe a nice oxford. Probably not a sneaker with embossed croc on the sides. From the press release:

" The goal was for the Hennessy Celebration Hi-Top to bring to life the premium uniqueness and power of the Hennessy brand and its global influence on the urban tastemaker."

The LVMH brand is suddenly branching out into all things luxury like some kind of Wal-Mart for the ultra-rich. As if that's not confusing enough, these new Hennessy sneakers don't appear to have the slightest thing to do with getting crunk. For $300, shouldn't they at least come with a sample bottle?

[via Luxist]