A Ralph Lauren iPhone application? Well, that's all well and good, but we have just one question: What the heck are we going to do with it?

Answer: A lot more than you might think.

First of all, by adding the Ralph Lauren iPhone application, you can see all the latest styles available in stores and watch clips from fashion week. There are even backstage galleries and a lookbook.

The most exciting feature, we think, is the short video "Portraits of a Collection," which shows you an inside look at Ralph Lauren's work and art; narrated in part by the designer himself.
There's also a world-wide store locator, of course. It's definitely worth a look! Lucky iPhone users can download the application here.