It has been said that if our country were to be hit by some huge asteroid everything would be destroyed -- plants, animals, humans -- except for those nasty little cock roaches. Some how, they would end up on the top of the food chain.

With that, think of Juicy Couture kind of as the 21st century's proverbial roach during this economic downturn. Next year, our financial institutions may still be in disarray, a couple more magazines may have folded, and yet, there will still be an unsavory demand for velour jogging pants with 'Juicy' sprawled across the backside.

While most major brands scramble to find their footing as reports suggest people just aren't shopping like they use to, Juicy Couture has just opened its first stand alone operation in NYC which is now located at at 650 5th Avenue. So if you've yet to buy your puffy jacket, jogging suit, or frilly sweater this winter the JC flagship will be a one-stop-shop.

Especially if you don't mind starring at pink items ad nauseum.

[via Fashion Week Daily]