Cherella USA - Busy moms that design - StyleList

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Cherella USA - Busy moms that design

Filed under: News

Jessica Biel, Dave Matthews, Cherella

We recently had a chance to catch up to the girl's behind the name Cherella USA. Cassia and Cheryl were kind enough to indulge us in what makes their company tick and why they design for women "like us – running from office to soccer games, who want to feel comfortable yet still look put together."

You might've seen Cherella USA on Hollywood celebs like the "Biggest Loser" Heather Hansen, in magazines like Harper's Bazaar, or in movies like I Now Pronounce You Chuck & Larry featuring one of our favorite Stylist stars Jessica Biel. What you probably didn't know is that this big, bright company is based out of a little place called Salt Lake City by busy moms like you and me.

The two met in college and "reconnected" in Salt Lake. Cassia claims that they "both had a love for fashion and caught the entrepreneurial bug." So much so that it was only a matter of time before the two combined their "passion for fashion" to create Cherella USA.

Support these two busy mom/designers by checking out our gallery of Cherella favorites and picking up something of your own. You can also keep your eyes peeled for the Cherella Boutique on the silver screen in Mall Cop featuring Kevin James, which is slated for an early 2009 release.

Cherella USA

(click thumbnails to view gallery)

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