Do you know why these diamonds look so crisp and fresh? It's one of the hottest trends for 2009: they are set in pink gold.

We were confused when everyone at Idalia was talking about pink gold. What on earth was that? We looked it up and found it was the same thing as rose gold, of which we had certainly heard. It does make us think of people's grandmas, though. We like the term pink gold.

Pink gold is created by mixing gold and copper, and you're going to see it everywhere this year in necklaces, bracelets, earrings, and more. Our favorite way to wear rose gold is just as you see it above in the $46,000 Idalia Diamond and Pink Gold "Fabulous" Necklace; with gems set in it. The hint of pink in the gold brings out a richness and depth in the diamonds, and somehow, a crispier sparkle, and from what we've seen, it does the same with other gems, as well.

So, for awhile, it was yellow gold, then white gold, and this year? The gold to wear is pink gold. Don't argue. Head to the jewelry shop and see! Start here at Idalia - and if you see something you like there in another gold, e-mail or call them; you can always ask them to make it for you in pink!