Football season is long. Not that we're tired of watching it, or having folks over to catch the game. After all, the (endless) college rivalry games, the bowl games, the tradition of watching hours and hour and hours of football while nursing a hangover on New Year's Day...it's the American way.

That said, it's our stylish duty to suggest improvements whenever possible, and we have an idea for a new tradition that will make the football season more delicious: See's Game Day Candy.

It's a collection of the best loved See's chocolates in special football packaging, which makes it the perfect gift for the wife or girlfriend of the guy with the giant HDTV.

Yes, yes, you bring a six pack. But remember the chick who's hiding out in the kitchen making wings for you goons, or (if she's smart) left to go shopping when you arrived? Think of how much more she'll love football if it's a chocolate-based event!

And yes, we fully plan to trot out this idea again for the Superbowl. There's always a good reason to send someone a chocolate gift from See's!