Oh, Fashion Week. Are you back in New York already? Well, press registration has opened for NYC and The Fashion List, a new, online service for fashion event scheduling, is aiming to make waves this season by centralizing event listings in New York and beyond. (Milan, Paris and Berlin kick off F/W collections in Jan, 09.) The site's co-founders, designer Scott French and pr maven Meredith Garcia, have already partnered with IMG, the leading producer of fashion catwalks around the world, to offer the most current listings available. And the Fashion List is aspiring for comprehensive listings with off-site, non-major shows and various cities around the world. Eventually, the site's scheduling functionality could include invite, rsvp and, even, seat selection similar to airplane reservations, according to a recent phone conversation with Mr. French. But, he adds, the site is only in the second of an 11-step plan and currently in key discussions to list events from several, major producers.

Right now, the service is in a free, beta phase but plans to offer pay subscriptions in the near future. In most global, fashion capitals, there's not much direct competition other than local tradition. But in New York, since 1941, Ruth Finley's Fashion Calender has served as the master list for the seasonal shows, with more than 250 listings over an average NY Fashion Week. Finley also serves as the informal ringmaster of scheduling, with designers relying on her database and council before booking a slot.

Only in recent seasons has the Fashion Calender started offering online .pdfs of the signature, red-covered print edition. And it's an industry that resisted giving up its old-school preference for faxes over emails until almost last week. So the Fashion List has some major challenges before the site can claim success. But we're intrigued by the site's potential to take its technological perspective into a useful tool. Certainly it's just a matter of time before these tools reach our Blackberrys and iPhones with options to rsvp to either video or in-person presentations. What about the option to schedule buying appointments or designer interviews without a sea of emails? Even the Sartorialist can take your photo by remotely seizing your camera phone? (Just stand 5m away and walk toward the phone.)