Maybe the pressure to be romantic and übersexy on Valentine's day is getting to you; or maybe you and your honey wholeheartedly embrace the tacky fun of candy hearts and cupids -- whatever your reason, we bet the "Heart On" collection (get it?) by Ginch Gonch will be irresistible.

Ginch Gonch rebels against the boring, uninspired underwear men have been forced (forced!) to endure for eons -- their mix of humor and sexuality is certainly apparent in their tag line "Regardless of your inches, we cover you in our Ginches!" -- it comes as no surprise that Ashton Kutcher is a fan.

The men's collection consists of sports briefs, low risers (AKA tightie whities) and jockstraps emblazoned with hearts and lips across the interesting parts. With names like "Heart as Rock" and "Lip Reader" the underwear manages to be cheeky without crossing the line to tasteless. The women's collection is cute and comfy (read: No lace thongs here!) and utterly adorable. Take a look at our gallery to see what we mean: