The Woman With the World's Longest Legs to Front Kiehl's new Campaign - StyleList

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The Woman With the World's Longest Legs to Front Kiehl's new Campaign

Filed under: Beauty, Makeup

You've probably never heard of Svetlana Pankratova -- but you will soon. She's been asked by Kiehl's to help out with the launch of "Close Shaverettes" Simply Mahvelous Legs Shave Cream at their flagship store in NYC this Thursday.

The Russian bombshell has the world's longest pair of legs according to the Guinness Book of World Records, measuring up at a whopping four feet, four inches long -- with gams like that, who better to lure ladies into buying some new shaving cream?

Svetlana will be shaving her legs live and in person, and for every stroke she takes to complete the task, Kiehl's will donate $44 to the Lower Eastside Girls' Clubs. In addition, the company is hosting an in-store and online contest, which will allow customers to guess how long it takes Pankratova to shave her legs down to the second.

The winner -- whoever gets closest to the exact answer -- will receive a full year's worth of "Close Shaverettes" Simply Mahvelous Legs Shave Cream. Good luck!





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    Happiness Is...That In-Love Glow
    Why do you look so radiant when you're in love? Because excited hormones increase blood flow to the skin, says Beverly Hills dermatologist Debra Luftman, M.D., coauthor of The Beauty Prescription. But it's easy (and perfectly acceptable) to fake that blush-y look. Polish your skin with a peel that has a gentle acid; try Clinique Turnaround Radiance Peel Once-A-Week System ($55, clinique.com). Or use this tactic from Carmindy, makeup artist for TLC's What Not to Wear: "While my face is wet, I rub on a handful of sugar and gently scrub. It gives me a real radiance boost." Follow up with a tinted moisturizer for even more sheen. Totally free tip: Sex. Research shows that endorphins, the body's natural uppers, are released during orgasm--one reason for that afterglow. Experiment!

    Patric Shaw

    Happiness Is...Looking Like You Actually Got Sleep
    Yeah, you know: Sleep looks good on you. It's when skin regenerates and repairs itself. If you aren't getting your fill (we'll spare you the tsk-tsk), use a potion that brightens you as you rest. "Your body's temperature rises slightly at night, which helps skin better absorb lotion," says Kevin Taylor, a senior scientist for P&G Beauty. Try Olay Definity Night Restorative Sleep Cream ($25, at drugstores). To depuff bags in the morning, run a washcloth under icy-cold water and press on, or use a dark-circle fighter like Aveeno Positively Ageless Lifting & Firming Eye Cream ($20, at drugstores). Totally free tip: Well, sleep (sorry)! Consider it a necessity, not a luxury. "Try to get seven hours a night as often as possible," says Dr. Luftman. "There's no such thing as catching up on weekends."

    Patric Shaw

    Happiness Is...Getting Carded
    Who doesn't love the ego boost when the bouncer asks to see ID (unless you're 17, that is)? To ward off lines, minimize squinting by wearing sunglasses even when it's cold and cloudy--rays still seep through. In the morning, apply a de-wrinkling serum that has peptides; these microscopic do-gooders enhance collagen production, which keeps skin spongy and makes lines less obvious. Try Kinerase C8 Peptide Intensive Treatment ($98, kinerase.com). For hyperpigmentation, use a cream like Avon Anew Alternative Photo-Radiance Treatment SPF 15 ($25, avon.com). Totally free tip: Exercise. It helps deliver oxygen and nutrients to the skin, says David Bank, M.D., director of the Center for Dermatology, Cosmetic and Laser Surgery in Mount Kisco, New York, and will keep you young-looking and healthy.

    Patric Shaw

    Happiness Is...Really Hydrated Skin
    Keeping skin moisturized in winter may feel about as easy as making a snowman stick around till summer, but it's actually achievable if you rethink your routine. Switch to a cleanser with hydrating ingredients. The classic: Dove Beauty Bar ($2.50 for two, at drugstores). Pick a moisturizer that lasts all day--try Neutrogena Ageless Essentials Continuous Hydration Moisture SPF 25 ($15, at drugstores). If you wear foundation, try a softening kind, such as CoverGirl & Olay Simply Ageless Foundation ($14, at drugstores). And avoid hot showers, which dry you out like a raisin. Totally free tip: Drink water. You need to down six to eight glasses a day to hydrate from the inside out. One easy (and eco-friendly) way to do it: Bring in that oversize mug to work, and keep it filled.

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    Happiness Is...No Breakouts
    "I'm seeing more patients with skin troubles since the economy went haywire," says Dr. Bank. Make blemishes recede with acne fighters that have salicylic acid; try Clearasil Ultra Pimple Blocker Pen ($10, at drugstores). To keep stress-related hormonal surges under control, the Pill is still derms' go-to fix. A lesser-known option: a prescription diuretic called Aldactone, which makes oil glands less productive and may be taken the week before your period. Laser treatments can kill acne-causing bacteria, but you'll need a few sessions at $500 or so a pop. Totally free tip: Take mini breaks during the day to walk or chat with friends. Calming activities trigger your brain to quit producing cortisol, a pimple culprit. Most happy-making of all? Don't stress over "imperfections" only you can see-it'll do your skin good!

    Patric Shaw



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