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TOPSHOP Opens In New York

The moment has finally arrived! Kate Moss and Sir Philip Green cut the ceremonial ribbon to commemorate the official opening of Topshop's New York outpost. The notion of this event has had the Big Apple abuzz for months. Yesterday StyleList was part of a select group of editors that were invited to tour the new space and speak with Topshop's Managing Director Mary Homer about the store's move across the pond and future plans for the U.S.A. Keep reading after the jump for shots from the opening, a sneak peak inside the store and to learn where Topshop will be popping up next.




TopShop Opening

    Sir Philip Green and Kate Moss at Topshop's ceremonial opening.

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    The dashing couple.

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    Passing out water and snacks to eager shoppers who have been waiting in line. (Some of them since 6am!)

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    Even Waldo gives up his obscurity for a little while to go shopping. It's the power of Topshop.

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    A chic-ster braces herself for La Moss.

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    Stylish shoppers line up down the block.

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    Lining up around the block.

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    The Heartschallenger ice cream truck parked outside the megastore.

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    And they're off!

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    Are you on the list?

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TOPSHOP

    Head up to the shoe lounge while your guy heads down to TOPMAN.

    TOPSHOP

    The UK, online and US launch of Kate Moss's ninth consecutive collection for the store is set to coincide with the April 2 opening.

    TOPSHOP

    Always on trend, TOPSHOP is has no shortage of neon brights.

    TOPSHOP

    The combo of British flags, towering columns and bright flowers creates and whimsical shopping environment.

    TOPSHOP

    Giant Union Jack flags greet shoppers as they enter the 25,00 square foot, four floor flagship shop.

    TOPSHOP

    TOPSHOP started making shoes in 2002. Four years later footwear is so major there is an entire lounge dedicated to the stomps in the US flagship.

    TOPSHOP

    More fashionable goodies.

    TOPSHOP



StyleList: Why did you pick New York as the place to first bring Topshop to America?
Mary Homer: Why New York? Because it's one of the fashion capital cities of the world. Topshop translates very easily. New York girls and London girls, all English girls really, have a similar sort of dress code.

StyleList: Where will Topshop go next?
Mary Homer: We have a handful of cities that we would go to we could go to Miami, San Francisco, Los Angeles, Boston, Chicago. We'd do key cities rather than the outskirts.

StyleList: Will expanding to America impact the designs or aesthetic of Topshop?
Mary Homer: We'll see what the costumers think but we tried to stay very true to our brand. Everyone said to us just take Topshop London and move it to New York. We haven't wanted to try to be something we're not .

StyleList: What does Topshop offer that was missing from the American retail market?
Mary Homer: I wouldn't say things were missing but we help compliment what New York already has. We are very fashion focused and fashion forward. The creative store environment, the shopping environment, the style advisor service, we want to do the full package . It's that attention to every inch of the store and our Englishness!

StyleList: With the global expansion do you see yourself moving beyond English designers for the collaborations?

Mary Homer: I have been asked that quite a few times and I think it would be lovely. Once we are settled it would be great to pick up what is the equivalent of what is New Generation here and pickup and up and coming designers. Then we could take it to England as well !

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