Celebrities are opening boutiques and restaurants and launching lines all the time. So why are we paying attention to this particular launch? Because Elizabeth Hurley is also supporting a great cause through her business venture.

The Elizabeth Hurley Beach Boutique will sell her very own line of swimwear. It's located in Bicester Village, Oxfordshire in an "open air promenade" and is designed in the form of a beach hut so shoppers feel like they're getting a true beach experience.

But, best of all, proceeds from the sales of a pink bikini and sarong, both of which are limited edition, will be donated to the Breast Cancer Research Foundation. Kudos to Elizabeth for using her launch to help charity! If you're a fan of hers, head out to the store today where she's actually manning the cash register and taking care of purchases!