
Forget Barneys and Bergdorf -- the latest must-have item of the moment in New York can't be found at either of the retail meccas. Try the HBO flagship store on Sixth Avenue (yes, we said it). The premiere cable company has just debuted a limited edition collection of 100 recycled T-shirts by
Alabama Chanin that is flying off the shelves.
In-the-know fashion peeps will recognize the fashion and lifestyle label that is focused on sustainability and American-made products. Founder
Natalie Chanin has reworked old promotional tees from five top shows with her signature hand-stitching, embroidery, and appliqué techniques. The resulting items for men and women range in price from $65 - $85 and feature logos and key themes from "Entourage," "True Blood," "The Sopranos," "Sex and the City," and "Flight of the Conchords."
Since dressing up your cool T-shirts has already emerged as a prominent
spring trend, those looking to layer with some individuality should make like Ari Gold and send an assistant to pick up a whole assortment. For those of you who are simply inspired by the down home designs, try creating them yourself : Chanin offers classes and a D-I-Y manual entitled the "Alabama Stitch Book," on her
website.
jp2506 4-13-2009 @ 11:04PM
http://www.ugg2u.net
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maria 4-14-2009 @ 9:59AM
Nice. Love Alabama Chanin.
Smart company, that HBO. Whodathunk they'd step out of the cookie-cutter swag mold with a little "up cycling" and this fashion-forward move?
Makes me wonder if I should keep a closer eye on HBO.
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