Bravo's "The Fashion Show" --there's only been one episode and you love it already, right? Well, there's more going on beneath the surface than you may have realized.

It turns out contestant Angel Chang put a whole lot of thought into this thing before she started. Here's the short version: every episode she'll be wearing a necklace with a "word of the day." Text her the correct word each week and she'll tell you where to meet her!

Fun and very tech-savvy but also kind of creepy, right? I mean, talk about the best way to end up cut into little pieces and stuffed inside a garment bag -- she's a pretty girl, and this is New York. But, Angel assures me she knows what she's doing. Plus there's a Twitter and Facebook angle (naturally), and t-shirts. Full details after the jump.

"When I was invited to participate in the show I had to think deep about what this really meant for me," Angel tells StyleList. "Being the technophile that I am, I contacted mobile behavior guru Allison Mooney at Next Great Things and learned the different ways people could interact via wireless communication and social networking today."

Okay, here's the bit where you have to pay attention:

"In each episode of 'The Fashion Show,' I will be wearing a necklace with a word relating to that day. Viewers are asked to text that word to 83733 on their cell phones between 10 and 11pm [EST of the night of the show.]

"If viewers get the word right, they will get a response from me to visit a certain website or meet up at a location that weekend. Like, 'Meet me for a taco at La Esquina this Sunday at 2pm,' or 'Come grab a drink with me at Café Select Saturday night.' The message will change each week. These physical meet-up spots will allow me to meet my viewers and friends."

Hope you have a can of Mace, girlfriend. You can see pics from the meet-ups and get more info on her Facebook page, as well as get her on Twitter.

"I will be on Twitter during each episode [EST], so viewers can 'chat' with me as each event is happening on TV. Do you like my shoes in the first scene? I'll tell you who made them. How about my t-shirt in the first challenge? I'll make one for you! I will also sell limited-edition t-shirts relating to each episode; a new design will launch each week."

Oh, god. This is all so integrated and cross-platform and e-commerce-y that my brain is starting to bleed. Is there a visionary mission statement too?

"As the inventor Dennis Gabor once said, 'The future cannot be predicted, but futures can be invented. It was man's ability to invent which has made human society what it is.' We must push the boundaries of what it means to be a fashion designer today, stimulate new ways of thinking, and find ways to stay ahead in today's fast-changing world."

Okay troops, you heard the lady. If you want to stalk befriend Ms. Chang, here's her Twitter, Facebook, and website for t-shirts. Good luck, girl!