Reese Witherspoon to Launch New 'In Bloom' Perfume

Posted Jun 12th 2009 at 5:00PM by Maureen Dempsey (Subscribe to Maureen Dempsey's posts)

Reese Witherspoon with her new fragrance. Photo courtesy of Avon

Reese Witherspoon's partnership with Avon just became a little more fragrant.

The A-lister is launching a perfume collection, In Bloom by Reese Witherspoon, with the cosmetics giant. The "floral oriental woody" fragrance will be available in November.

What exactly does In Bloom smell like? Jasmin, gardenia and magnolia; a touch of Georgia peach tea leaves; and a hint of amber and wood.

The actress says in developing the scent, she looked to her childhood in Tennessee -- where a Magnolia tree blossomed in her back yard.

In Bloom by Reese Witherspoon. Photo courtesy of Avon.

Witherspoon calls the fragrance, "very sensual, very romantic and alluring." (Or is she describing Jake Gyllenhaal?)

The collection will include eau de parfum, body mist, body lotion and shower gel -- in addition to a limited edition concentrated parfum.

Prices will range from $15 to $59 and will be available through Avon reps or on avon.com.

We can't wait to smell it!

Tags: avon, fragrance, in-bloom, in-bloom-by-reese-witherspoon, jake-gyllenhaal, magnolia, perfume, reese-witherspoon

Martha 6-12-2009 @ 8:53PM

Poor Reese Witherspoon.

Reduced to use gay Jake Gyllenhaal as a fake boyfriend for publicity and being an Avon lady.

Tom 6-17-2009 @ 6:08PM

Reese is such a beautiful and classy woman. I also think she is a terrific actress.
http://www.thelifeofluxury.com/reese-witherspoon/

mindy rodriguez 7-28-2009 @ 9:09PM

where are all of you hot shots that wanted to put obama into office when 99.9% of Americans need you to get some courage and fight against these duty to die bills! hitler marched the people he did not like to the ovens and obama is marching the people he does not like (seniors, special care people, etc) to their death by making them take a pill instead of giving them good health care...and he is making our medicare substandard so he can take revenue from that for his duty to die bills! do we all have to die before you help us! are you all so in love with him that you do not care about us?

Yashira 8-20-2009 @ 3:28PM

The fragrance is magnificent! Super fine, high end department store quality. I already have it, smells soooo good, i am an Avon team leader from Puerto Rico.