Calvin Klein Continues to Turn Up the Heat - This Time with a Scantily Clad Eva Mendes
Filed under: News
Grease is the word: Eva Mendes and Jamie Dornan heat things up in the Calvin Klein Jeans Fall '09 ad campaign! Photo courtesy of Calvin Klein.
Mendes and male model Jamie Dornan (aka Keira Knightley's ex), the Steven Klein campaign features the two cavorting in Palm Springs, Calif. in various states of undress, giving the ad's new "Body" jean little to no clothing to compete with.
This is Mendes' second year as a Calvin Klein model, she previously starred in Obsession fragrance and Calvin Klein Underwear ads. Dornan has previously modeled in two other campaigns with the brand, including working with Kate Moss and Natalia Vodianova.
Mendes and Dornan team up again, as does lensman Klein, for the Fall '09 Calvin Klein Underwear campaign. Mendes smolders in black lace bra and panty sets and a sexy garter belt, while Jamie Dornan provides for a nice (and toned) backdrop, in hard to keep on white briefs.
The thighs the limit: Eva Mendes in Calvin Klein Underwear's Fall 2009 campaign. Photo courtesy of Calvin Klein
Styled by Love magazine's editor-in-chief Katie Grand, the steamy underwear shoot shows off Mendes' curves but is it too revealing?
Eva Mendes and Jamie Dornan get intimate. Photo courtesy of Calvin Klein
Caroline @ Salescoop 6-17-2009 @ 4:33PM
I like the new Calvin Klein ads. Why shouldn't they be able to have sexy ads when so many other brands do? These ads do have quite a bit of sex appeal, but they aren't tacky at all. Eva Mendes looks absolutely amazing. You know what they say: sex sells!
Caroline
www.twitter.com/carolineburas
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Amanda 6-18-2009 @ 6:31PM
I agree. I love it. It's artistic and sexy and for sure catches your attention. People need to lighten up.
Tami 6-18-2009 @ 6:47PM
let's see how much you like these ads when you walk in on your daughter half naked on a couch tangled up with three guys. "But Mom they do it in all my favorite clothing ads why can't I do it?" Mom they do it on girls gone wild! Why can't I?" There is a time and a place to be sexy and all over billboards and buildings isn't one of them.
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Dixieland_delight 6-18-2009 @ 9:36PM
Tami, if your kid doesn't know better than getting naked on a couch with three guys then it has nothing to do with advertising. It means she is a slut and her mother should have taught her better. Not Calvin Klein, her mother. When you dont walk in on her doing that you dont credit advertisers, you credit yourself, so why should the opposite not be true?
Adam 6-18-2009 @ 10:34PM
WOW these male models ....GORGEOUS and EVA is just as sexy as ever! ......Phenominal Calvin Klein ads.... ps To the mom who commented...kids dont have sex because of Calvin Klein billboards..Ha was she serious???
Christopher Ruggiero 6-19-2009 @ 3:58AM
Well when I was like 16 she was attractive because that was all I could see but women have curves and personalities. To me she really is just a living mannequin. She is not really a human. If it's Calvin Klein the guys are gay or they look really femi- men. But I guess you have to attract attention and hope it helps sell product.
sharon 6-19-2009 @ 12:06AM
who sells sex?
maximum joe 6-19-2009 @ 9:52AM
Yeah, you probably do not have young children. This is smut and I should not have to drive out of my way so that my child is not subjected to this.
Jean 6-18-2009 @ 9:18AM
Naked and near naked bodies... EVERYWHERE! I'm so sick of it. Seems advertisers are so untalented that they can't think up any other ways to sell a product. Get over it and grow up!!
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Gav 6-18-2009 @ 6:16PM
How else do you expect lingerie to be advertised? I understand that nudity is very prevalent these days but if America as a country wasn't so uptight about it maybe it would be less appealing to use it in advertisments! In Europe nudity is not used anywhere near as much to advertise products as the whole perception of nudity is different. Most beaches are topless and and a lot are bottomless too so it is "no big deal" to them. Yes I did grow up in Europe, England to be precise and while the few beaches we have are a "bit chilly" even while wearing jeans and a sweatshirt! I did vacation every year to either France or Spain and was taken daily to the beaches there. There is no erotocism in any of it, it is just the accepted norm. Once you see your mother and aunts topless on the beach it does stop being "dirty" and becomes part of everday life, espcially if one lives in the warmer climates. I am sorry this is so long but maybe you should indulge in some of your own medicine and "just grow up"! It is after all just skin and if you don't like it, look away or turn the channel.
Betty 6-18-2009 @ 6:22PM
Beautiful bodies...but a bit much and not very imaginative...all that oil will ruin the clothes.......
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M. 6-18-2009 @ 5:58PM
Those who don't like it, tuff! if they had the bod that Eva or Jamie has they would want to show off the gift they were given. I've seen more than the ad shows just walking or driving down the street. Grow up and get a life.
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michelle 6-18-2009 @ 6:04PM
if i looked like her, i would walk around in just jeans all the time..lol! I see nothing wrong with the ads,there are plenty of tv shows and movies that show alot worse.
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Megan 6-19-2009 @ 10:31AM
yes there are plenty of movies and tv shows that are worse than these ads, but we don't have to watch them. the ads that are in public places should be more respectful of people who don't agree with that sort of showiness. if you people want to watch half naked people in your homes, that's up to you. But I don't want my husband and children to be subjected to seeing that everywhere we go. it just isn't right.
Deb 6-18-2009 @ 6:07PM
I think the ads are amazing, really hot and yes, if I had Eva's body I would want to show it off too. No I don't think they're to revealing since a bathing suit shows just as much and if you're looking down below then you're looking to closely...lol.
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buddie 6-18-2009 @ 6:20PM
You go girl! I'm a over middle aged woman,,,, and I like the ads.
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Janice 6-18-2009 @ 8:25PM
Me too...I'm 61 and I think these ads are sexy. They are tastefully done. And to the person who said wait until you come home and find your daughter tangled up with 3 guys, I say, do your job and give her the standards, morals and a foundation for life starting at an early age. That's your responsibility and that's all you can do. If you've done your job and she still makes bad choices, then the wrongdoing can be laid squarely on her shoulders. Don't lay it on companies' advertisements.
Carly G 6-18-2009 @ 6:20PM
These Ad agencies are so uncreative and lazy! yeah sex sells, but this is a been there, done that ad. Eva is gorgeous in the pics, but the revealing undies and poses are boring and not unlike a Victoria's secret catalog. The agencies are hoping the risque shots will get the public's attention, but sadly we are not shocked by this crap anymore,time to bring some fresh ideas and actual creative talent to the billboards.
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mecanico 6-19-2009 @ 9:21AM
Did you mention Victoria's Secret? Hum, those are great too, their new TV ad showing now, is awesome..
Beauty is in the eyes of the beholder; and boy do I behold...
Women are the gift to mankind; beautiful women are a Godsend!
Close your eyes if you can't take the heat but let the rest of us enjoy. Sensor your life not mine.