Did Diane von Furstenberg's plan to freshen up the Meatpacking District backfire?

DVF's flagship store in the trendy West Village enclave of NYC has been wafting the designer's signature scent, D Eau de Parfum, out of the air vents in front of the store and, allegedly, it's leaving passersby sick, according to the New York Post.

While the piping of the Mandarin flower/lychee/jasmine/pepper/nutmeg concoction part is true, DVF's peeps say this is the first they've heard of complaints.

One woman, checking out the High Line Park above the store, complained to Page Six of dizziness from the "putrid, awful" scent, "something you'd find on a 60-year-old matron." Ouch.

While, two workers at a nearby hospital also complained of coughing fits. (Though, they do work in a hospital.)

We personally adore the scent and think the Meatpacking District could benefit from a pump of perfume to combat these smelly summer days.

But spritzing involuntary citizens is a bit extreme, even for us DVF-lovers. (It makes the overly aggressive department store sprayers seem almost tame.)