Calvin Klein Billboard Number Three Hits New York City - What Up?
Filed under: News
Eva Mendes, star of the latest Calvin Klein billboard. Photo: Rachel Been, AOL
What's going on? Is CK riding the press wave and changing it up unexpectedly to garner more buzz about the brand or just promoting its new jean? We're going with the former.
While the first sexy billboard -- a provocative threesome -- debuted in mid-June causing major public outcry and a media frenzy, it was replaced a week later by a much less controversial, bikini-clad model.
Now, just two weeks later, the bikini billboard is down and a greased-up and topless Eva Mendes has appeared in its place.
Mendes is the face of Calvin Klein's fall campaigns, appearing in both the sultry denim and lingerie ads.
Think the above is racy? She bared even more for the Times Square CK fragrance billboard late last year.
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Calvin Klein Billboards
Current Calvin Klein Billboard, Eva Mendes.
Rachel Been, AOL
An elderly South Korean man walks past a huge billboard advertising the American brand "Calvin Klein" in downtown Seoul Wednesday, Nov. 26, 1997. News media and civic groups are urging South Koreans not to buy foreign goods in order to help the country's economy. (AP Photo/Yun Jai-hyoung)
Yun Jai-hyoung, AP
CHINA - MARCH 07: Calvin Klein male model billboard poster advertisement, Connaught Road, Central Hong Kong, China (Photo by Tim Graham/Getty Images)
Tim Graham, Getty Images
Model Bijou Phillips is seen in a Calvin Klein advertisement which was plastered across billboards, print ads and bus shelters. Many see Phillips as only the latest in along line of modelling teens fueling the fetish for innocence and frailty. (AP Photo/L.M.Otero)
L.M.Otero, AP
Calvin Klein, June 2009.
Maggie Coughlan, AOL
NEW YORK - SEPTEMBER 04: The new Eva Mendes Calvin Klein Secret Obsession billboard is on display at the unveiling of the Eva Mendes' billboard for Calvin Klein Secret Obsession in Times Square on September 4, 2008 in New York City. (Photo by Brad Barket/Getty Images)
Brad Barket, Getty Images
Red Bikini, June 2009. Calvin Klein.
Rachel Been, AOL
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ANGELO 7-08-2009 @ 8:22PM
THE FEMALES ARE MAYBE SIZE 2 , AND IN SLIM SHAPE . PUT THE JEANS ON A FAT PERSON , AND SEE JUST HOW TERRIBLE THESE OVER PRICED SWEAT SHOP JEANS LOOK
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eternaltruth2009 7-08-2009 @ 9:41PM
Never been a fan of designer fashion, never will be. I see nothing wrong with the bilboard though, pretty, in shape lady, showin off the jeans.....what's the problem?
She's not annorexic thin, has well defined muscle tone, and looks good. Only ones that wouldn't like it are nude phobic people, or jealous ones. And the nude phobic wouldn't even count unless they can't stand seeing a back and arm! lol.....gimme a break.
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daniel 7-08-2009 @ 10:08PM
An add is an add and in todays world its nothing everyone has seen nudity so they have her in jeans but no top. Its damn jeans. who cares what kind of adds they post. Nothing is wrong with them now if they go all out an show ass tittys and crotch then i can see a problem for kids. Parents talk to your children explain what it is if they ask or see it. Be proactive not closed minded and bitch about it. People never complain when its a man toppless and in jeans or just a pair of undies. Whats the difference with it being a chick. NOTHING just the sex thats all M or F were both created and we all know what the other has its not like were rag heads and cover up from head to toe be glad women can pose this way unlike some god forsaken countries. This is why the united states is the BEST COUNTRY IN THE WORLD
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andrew 7-08-2009 @ 10:09PM
honestly, just get over with the "racy pics that include nakedness" because the point of the advertisement was to sell the Calvin Klein Jeans so that's why they had Eva Mendes topless while posing in a jean because if they add a shirt- it would be disturbing. plus in this moment, the economic system currently is not in good shape so they need to do advertisements that guarantess them some benefits so that's their job and safety!
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Metal Tiger 7-08-2009 @ 10:18PM
I gotta say, this billboard looks alot better than the last one. Then again, I kinda like Eva Mendez, anyway.
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Critic7 7-08-2009 @ 10:23PM
The ad is simply promoting the concept that your chances to have sex are greatly improved if you wear Calvin Klein jeans and no other kind. Just like missionary, that is an entirely reasonable position, but the ad only beats around the bush doing little to establish it as fact. I would suggest a national poll on the issue comparing Calvin Klein results versus other brands, and straightforwardly presenting the results right there in the billboard.
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skeptic 7-10-2009 @ 3:16PM
So how do we know if they are even his jeans? Nobody is looking at the actual product that is supposed to be for sale, also just how sexy is a sweaty back? If they didn't spend so much money on the model they could sell the product for a much more resonable price.
lildaisyfeet 7-08-2009 @ 10:23PM
I wonder if the public reaction would be different if they showed a fat ugly chick instead of Eva. I'm sure people would be begging them to take down the billboard in that case, screaming it's inappropriate.
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boredwell 7-08-2009 @ 10:27PM
C'mon, sex sells. And CK has been doing these kinds of ads for years beginning with Brook Shields, Mark Wahlberg et al. With the recession, good luck to them: who can afford those jeans, anyway?
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Vanessa 7-08-2009 @ 11:42PM
This ad is way nicer than the last 2. Not racy at all. Eva is not showing anything. Yes! she's topless, but she's only showing a bare back. Very sexy! Nothing wrong with this ad.
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Todd 7-08-2009 @ 10:54PM
Why do they keep posting about these CK billboards as if we have never seen the likes of them before???? They are nothing new!!! We have seen them before and we will see them again. YAWN!
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Eler Giese 7-08-2009 @ 11:07PM
Have any of you looked at what your kids are wearing lately?
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ZAK 7-08-2009 @ 11:17PM
Controversy sells. It's ALWAYS about making the sale above all else. Wouldn't it be great if everybody IGNORED outrageously over-priced designer clothing? That is the best way to kill greed.
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grey 7-08-2009 @ 11:32PM
Calvin Klein debate again. Do you ever seen a real woman acting like this in a room , or in public? This is unrealistic at best. Fully clothed would do for most people. The only place you see a woman like this is in the strip clubs. That's it.
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Didianne 7-09-2009 @ 12:19AM
Do you ever see a woman acting they way they do in MOST fashion ads. Answer is no. What's your point?
Didianne 7-09-2009 @ 12:14AM
Calvin Klein ads have ALWAYS looked this way. I don't know why people are creating such a ruckus all of the sudden over them. CK has always featured skinny, clean-faced women in jeans and no top... most of the times looking kinda greasy as well. This is nothing new. Get over it.
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MARTIN 7-09-2009 @ 12:12AM
NOT EVERYBODY LOOKS THE SAME IN THE SAME PAIR OF PANTS, IMAGINE TRYING TO GET A 200 LB PERSON INTO SOMETHING LIKE THIS? IE: COMPARE MICHAEL JACKSON & AL SHARPTON INTO THE SAME PAIR OF PANTS.
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