Urban Outfitters' New Build Your Own Bike - Go Ahead, Pimp Your Ride - StyleList

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Urban Outfitters' New Build Your Own Bike - Go Ahead, Pimp Your Ride

by Bee-Shyuan Chang (Subscribe to Bee-Shyuan Chang's posts), Posted Jul 10th 2009 at 11:30AM
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Coordinate your ride with your clothes! Urban Outfitters' online bicycle shop lets you DIY your bike. Photo: Bikes.UrbanOutfitters.com

While Topshop's NYC store loaned out bikes for free earlier this summer, Urban Outfitter's has upped the (spoke) ante, and is offering an online build-your-own bicycle shop!

Partnering with Florida's Republic Bike, Urban has taken the company's Aristotle v.1.5 single-speed bike to a whole new level.

Each model comes in three frame sizes to accommodate different heights, but the real kicker is that you can choose your own colors for each bike component.

When we played around with the online tool, the result (above) is a skyan blue frame (we also love the wasabi green), white seat, blue and white tires, red handlebar grips, red and yellow rims, red chain and black crank (the metal part of the body). Talk about pimping your ride!

For penny-pinchers (and, these days, who's not?), the custom-color job comes at a surprisingly reasonable rate: $399, regardless of the number of colors you use. That's a bit more reasonable than Fendi and Chanel's luxury two-wheelers.

Urban also conveniently posts the current wait time for the bike. When we checked this morning, it's only 7 days. We've ordered handbags that take way longer!

Equipped with both racing tires and a racing seat, UO's Aristotle is handy for zipping around to run summer errands.

But with colors this flashy, you may also want to do a few leisurely laps around the neighborhood. With this much style, you're bound to be invited to the next block party!

Need some clothes to go with your new wheels? Get some Urban Outfitters gear below!
 

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