Gisele Bündchen Pregnant in London Fog Ads - But Where's Baby Bump?
Filed under: News
Pregnant Gisele flashes a flat stomach (thanks to retouching) in London Fog ad. Photo courtesy of London Fog
Gisele Bündchen in new London Fog ad campaign. Photo courtesy of London Fog
The outerwear company (owned by Iconix Brand Group), best known for its traditional trench coats, is clearly trying to "fog" up more than its jackets with a new fall ad campaign featuring a barely covered Bündchen in classic khaki.
While baby was already on board when the supermodel was photographed by Nino Munoz, Bündchen appears miraculously sans baby bump in the final shots.
Dari Marder, London Fog's chief marketing officer explains, "Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life."
The company confirmed that Bündchen was originally slated for another run as the face of Rampage, but because of her pregnancy and other reasons, she will now be modeling for London Fog instead.
"Given where Gisele is right now in her life, it made more sense to move her to our sophisticated, iconic more mature brand, London Fog," Marder adds.
The London Fog collection retails from $150 - $350 and is available at Macy's and online.
Expect the new ads to hit magazines, billboards and online this October -- just in time for trench coat weather!
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Behind-the-Scenes of Gisele's Shoot
Gisele looks stunning as she preps for her London Fog photo shoot.
London Fog
Phil Walter, Getty Images
Behind the Scenes at Giseles London Fog Shoot
Gisele preps for her London Fog shoot, and has plenty of products to get the job done!
London Fog
How many women look this stunning in just jeans and a tee?
London Fog
Of course, it helps to have a team of professionals working on each part of you!
London Fog
So much prep work for a "natural-looking" shot!
London Fog
The final effect is totally worth all the work -- stunning!
London Fog
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Kate 8-02-2009 @ 7:00PM
LOL They always edit out stuff. A perfect woman doesn't really exist. I can't believe people are upset that they edited her belly out when they have been editing flaws for years and people ate it up. Now just because it's her pregnant belly people are upset? How silly!
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SPAMPOLICE 8-02-2009 @ 10:50PM
LOSER! TAKE YOUR ADS SOMEWHERE ELSE :O
lovejiatao 7-31-2009 @ 3:10AM
------------------------------------She looks delicious!! love her very much. I saw her at dating site____R i c h K i s s i n g . c0m____ last week. I am wondering what kind of relationship she is looking for on that site.(^_^) (^_^)***************************************(^_^)
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For cellulite problems I always recommend http://cli.gs/CelluliteSolutions a cellulite toning system that is clinically proven to smooth cellulite and firm in as little as 72 hours.
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K 8-02-2009 @ 4:08PM
LOL...To respect her privacy??....She is practically naked. She does not seem very concerned with her privacy. (Really don't get how a naked model sells trench coats in the first place anyway)
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London 8-02-2009 @ 4:23PM
K.....Thank you for the comment I think the ad is very trashy and I was so afraid of posting a comment. If you say something negative right away you're jealous, fat, a hater, etc. I will never buy another London Fog product because the ad makes the product look cheap.
veronica 8-17-2009 @ 4:38PM
I don't see anything wrong with respecting her "privacy" even though that's clearly a very weak explanation for the photoshopped image lol but hey that's her job! It's like when you go to work when you are pregnant, is there anything wrong with that? Her job happened to be a model... and she is not advertising maternity stuff so what's wrong with erasing the bump? I don't see anything wrong with it...really. I think people is misunderstanding all this when they start talking about "false images in ads" Well yeah of of course there's a lot of photoshopped images in ads out there ... and yeah some of these ads drive girls to try the impossible to look like those almost bones models, but hey! where are the parents? Is it really all media's fault? Oh wait..yeah mom and dad are out working hard to "give their children a great future" Sure... while the child is vomiting in the washroom. It's sad really, do you really need that dream home and whatever? You know people can live relatively "poor" and stay with their children and if you don't think you can handle it, well don't have children you can't afford. I don't think media is the absolute cause of all troubles ... Parents have their share, they should be there for their children, find out what they think about those ads, explain them, show them, TALK TO THEM instead of going all psyco over a woman that is just doing her job as a model and just happened to have her pics edited because she is pregnant...where's the sin in that? Come on people ... worry about the people inside your home before you worry for the ones out there.
Gina 8-02-2009 @ 4:10PM
she is one ugly beeach...
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Donna 8-02-2009 @ 4:14PM
This is not the place for advertising....go get a real job and quit posting garbage. As IF anyone would actually go visit. Having said that, it's possible that Gisele contracted with London Fog before her pregnancy...It may not have been her decision, but the sponsor's, which is fine-they are the boss.. No harm done. Life happens. She does look gorgeous, so pregnant or not, London Fog should be proud to have her.
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LindaM 8-02-2009 @ 10:00PM
Yes, I agree. I think many of us are so sick of seeing these posts and they REPEAT here, and are on every board. Ads for products, websites mentioned, etc.. I guess everyone can hit the " ! " (report) and see if it helps get them removed. I HAVE seen some removed after a while. worth a try maybe!
London 8-02-2009 @ 4:21PM
Ad lacks class just like model! I would never purchase a London Fog product after that ad. Don't get me wrong she's attractive but the ad makes the model and product look cheap.
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secretlybrilliant 8-02-2009 @ 4:25PM
She looks like my next girlfriend : ) I'm a lucky girl.
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Amanda 8-02-2009 @ 4:21PM
Since when was having a baby been a secret and private?
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