Padma Lakshmi Jewelry - The 'Top Chef' Star Peels Off Her Clothes for New Ad Campaign. If You Can't Stand the Heat ...

by Erin Donnelly (Subscribe to Erin Donnelly's posts), Posted Aug 11th 2009 at 8:44AM

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Filed under: Accessories, Fashion, News

Padma Lakshmi's got your back in the jewelry department. Photo courtesy of Padma Lakshmi Jewelry

We suspect Salman Rushdie is quite relieved he's no longer married to Padma Lakshmi.

Think about it -- if he can get a fatwa for writing a book, just imagine the sort of hot water he'd be in once the Ayatollah got wind of Lakshmi's new in-the-buff ad campaign for her eponymous fine jewelry line (and let's not forget that Carl's Jr. burger encounterl!).

Shot by noted lensman and puzzle-master, Steven Meisel, who knows a thing or two about steamy photographs, the new ads feature the "Top Chef" host wearing nothing but her own jewelry designs.

Launched in May 2009, the Padma jewelry collection is inspired by the star's Indian heritage as well as natural elements such as seeds and pods.

Priced from $300 to $6,000 and sold at fine stores like Bergdorf Goodman and Neiman Marcus, the pieces, including a necklace meant to be draped down the back, are made of 10- and 14-karat gold with precious and semi-precious stones.

The full campaign debuts in the September issue of Hearst magazine supplement 30 Days in Fashion. In the meantime, take pity on poor "Top Chef" co-star Toby Young, who has surely wasted the better part of a day crafting "hotter than a bowl of four-alarm chili in Bangkok" puns at Lakshmi's expense.

Filed under: Accessories, Fashion, News

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Reader Comments (Page 1 of 1)

Christine 8-12-2009 @ 8:20AM

She's a pig

JB 8-11-2009 @ 4:14PM

WOW! She is beautiful with or without clothes! (The jewelery is nce too...:) )

Barbara 8-11-2009 @ 4:21PM

What is it she's selling?

httredskins4life 8-11-2009 @ 4:28PM

from this ad it looks like shes sellin her puss-y.

cinnamon 8-11-2009 @ 5:28PM

gees louise people..it's not a sexually orineted ad..yes, it may have the power of suggestion, but it was done in an artistic manner. The human body is one of the greatest forms of art, clothed or unclothed. She isn't showing anything explicit-she's clearly advertising jewelry..not sex.

Fjolnir 8-11-2009 @ 5:36PM

This woman is soooo hot! She could sell me anything she wants to.

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good
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