J.Crew Crewcuts Kids' Shop Opens on Madison Avenue in NYC - Sasha and Malia Obama Would Approve - StyleList

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J.Crew Crewcuts Kids' Shop Opens on Madison Avenue in NYC - Sasha and Malia Obama Would Approve

Filed under: News

j crew crewcuts store

J.Crew's new über-imaginative kids' shop, dubbed Crewcuts on Madison. Photo courtesy of J.Crew

Perhaps fueled by its most famous fans -- First Daughters Sasha and Malia -- J.Crew just cracked open the doors to its first Crewcuts flagship on NYC's chic Madison Avenue, and boy, is it adorable.

The 2,200 square foot shop, dubbed "Crewcuts on Madison," offers the full J.Crew kid's collection (sizes 2-12) as well as a special "Dressed-Up Shop" carrying clothing and accessories for special occasions, including flower girl dresses and suiting for boys.

"Kids at five are dictating what they want to wear," J.Crew's creative director, Jenna Lyons, told WWD. "We wanted the clothes and environment to feel incredibly special but the price points to be really approachable."

Some of the special offerings, in addition to the J.Crew duds, include exclusive partnerships for pint-sized goods by Selima, Jack Purcell's, Red Wing boots, Adidas, Sperry Top-Siders, Hunter wellies, and vintage Levi's and jean jackets -- all adding up to your kid's ability to look as good, if not better than you.

Beyond clothing, the expertly curated shop also features vintage books, lifelike toy animals by Schleich, and low-level drawers that resemble candy store décor, but are instead filled with toys and trinkets.

Artsy parents who loathe the mall experience will get a kick out of the whimsical kitschy-meets-futuristic design elements, too, along with the rotating art installations in the front windows. And they even have delivery service!

Back-to-school shopping was never this fun.

See more of the Obama girls in J.Crew over at Parentdish!
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