Attractive Salesgirls Could Turn Off Shoppers
by Bee-Shyuan Chang (Subscribe to Bee-Shyuan Chang's posts), Posted Aug 18th 2009 at 3:16PMThis is a post
Filed under: News
A new study out says it's better to hire a diverse workforce than only pretty salesgirls. Photo: Ray Moreton, Getty Images
PhD researcher Bianca Price says, "Retailers often think that beautiful is better. In the same way they use a celebrity to endorse a product, they hire a beautiful girl thinking that it reflects the brand and that other women will want to be like her."
"It doesn't always work like that -- women may not consider celebrities a direct social threat, but they might consider the girl at their local shopping centre to be one."
Price chalks it up to biological competition, explaining that because young women feel tremendous pressure to be beautiful, the reaction to an attractive salesgirl is to avoid them and not buy the product.
For retailers like Abercrombie, whose "look policy" has caused legal troubles, the news came a little too late: The company recently reported a $26.7 million loss. What goes around comes around!
Still haven't had enough shopping? Check out these style tips here.
Citizen 8-19-2009 @ 6:40AM
"What goes around comes around?" There's a professional comment.
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rick 8-20-2009 @ 9:10AM
when it comes to food it makes a difference what someone looks like....we had a good pit beef place i used to go to alot.....then a new couple started managing the place...the lady had spider webs tattooed on her boobs and black hair with white streaks to look like spider webs in it and the guy making sandwiches must have had 50 ear rings on his face , ears, lips, brows, nose....it made me wanna puke and when they asked what i wanted to order i said nothing i lost my appetite and never went back lmao....they are so disgusting
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Sara 8-20-2009 @ 8:42AM
I totally agree. Those tattooes and the huge earrings are such turnoffs. First thing I think is "pig in a pen" and needs to be put back there.
babs 8-20-2009 @ 8:49AM
I believe this to be true. I work retail in a name department store and we have a manager that prances around and dresses like a hooker. It is a shame and everyone comments on her.Her hair is a frazzled mess and looks unkept. Guess this is the sexy??? look. Too bad upper management doesn't straighten her out but they seem to fall all over her.
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silentboom 8-20-2009 @ 9:12AM
What's beautiful is helping us take the Senate seat and try to take this country back. Even $5 will help. If you care about this country you will help us, it just takes a minute. RandPaul2010.com
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MrDoughnut 8-20-2009 @ 9:21AM
I guess the lead story was incorrect. The poll results shows everything is the opposite of the columnist's claims!
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Sara 8-20-2009 @ 9:40AM
Research shows that what people say they would do and what they actually do is sometimes very different. I'd guess you've had situations in your own life where that has happened.
On surveys, we are more likely to say what we think we should do. Observational research, which was probably done in this study, often shows something different.
Studies into how we feel about beauty and attractiveness are fascinating and reveal that much of how we speak, act, and feel about a person's beauty is very biological and unconscious. I'd suggest finding this study and reading it if you're interested.
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MrDoughnut 8-20-2009 @ 9:41AM
babs:
Some male customers might be shopping there just to get some action! You sound jealous that "Her milkshake brings all the boys to the yard"
Obviously your not bringing any boys to the yard so might need some landscapers.
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MrDoughnut 8-20-2009 @ 9:52AM
Saying some women shoppers feel intimitated by salesgirls that are beautiful smacks of pure jealousy. Why are the women affaid they can't pick up the salesmen an male shoppers?
Are you shopping or just going there to mate?
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John F.C. Taylor 8-20-2009 @ 10:19AM
Sad world when ordinary people feel threatened by the looks of others. A size 2 mentality ruling in a size 12 world.
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KAREN 8-20-2009 @ 10:46AM
I'D LIKE TO KNOW WHY THERE ARE SOOOO MANY BEAUTIFUL WOMEN IN THE WORLD, AND ALMOST NOT GORGEOUS MEN ..........MOST MEN ARE AVERAGE TO UGLY .........YET THERE ARE TONS OF GORGEOUS WOMEN.......MAKES NO SENSE TO ME .....AND I FIND IT UNFAIR, AND I DONT UNDERSTAND IT...........WHERE THE HECK ARE ALL OF THE HOT, GORGEOUS MEN ??????????
.......WHEN I ACTUALLY SEE A HOTT MAN WHEN IM OUT SOMEWHERE , ETC......, ITS LIKE OH MY GOD, FINALLY, A CUTE MAN --THERE SHOULD BE MORE HOT MEN IN THIS WORLD........NOT FAIR .....US WOMEN WANT SOMETHING TO FEAST OUR EYES ON TOO......THEN OUR MEN CAN SEE HOW IT FEELS TO "COME IN SEOND PLACE"..........AND THESE MEN THAT ARE STARING AT THE "HOTT WOMEN", HAVE ZERO CHANCES WITH THE WOMEN , UNLESS THEYRE RICH .......WHEN A WOMAN KNOWS SHES HOTT , SHE WILL NOT SETTLE FOR LESS THAN A RICH MAN--ALSO, SHE WILL CONSTANTLY EXPECT THIS AND THAT, ETC ,ETC........IT NEVER ENDS WITH A HOTT WOMAN ..........THEY WANT, WANT, WANT.......EVERYTHING IS ALL ABOUT THEM.......THERE IS ATTRACTIVE, LIKE MYSELF---THEN THERE IS HOTTTT......I THINK IM ATTRACTIVE, BUT NOT HOT .....YOU GO TO MY PROFILE--YOU BE THE JUDGE ...........BUT ILL TELL YOU ONE THING, I DONT WANT, WANT , WANT ..........AND I NEVER ASK MY HUBBY FOR A THING.......BUT AS I SAID IM DOWN TO EARTH ......AND EDUCATED --YOU GO SEE MY PROFILE , AND YOU TELL ME IF YOU THINK I AM REGULAR, ATTRACTIVE, OR HOTTTT........YOU BE THE JUDGE......ALL I KNOW IS IM A GOOD PERSON , BUT I SEE THINGS IN PUBLIC---THE WAY MEN ACT AROUND VERY HOTTT WOMEN.......THEY ARE ALL OVER THEM--BUT YOU KNOW WHAT ?? MEN ARE LIKE KIDS----THEY WILL GET SICK OF ANY WOMAN OVER A PEROD OF TIME, NO MATTER HOW UGLY OR GORGEOUS SHE IS ---THEY WILL STILL TIRE OF HER AND GET BORED WITH HER , NO MATTER HOW HOTT SHE IS --MEN ARE LIKE THAT --THEY ARE LIKE BOYS WITH TOYS ---THEY GET BORED OF THINGS QUICKLY, INCLUDING GORGEOUS WOMEN.......THIS IS HOW A LOT OF MEN ARE---THEY ARE NEVER HAPPY --THEY ALWAYS THINK THE GRASS IS GREENER ON THE OTHER SIDE OF THE FENCE---ONCE THEY GET TO THE OTHER SIDE OF THE FENCE, THEY COME TO FIND OUT THAT THE GRASS THERE SOON DIES TOO.......SO MEN --BE HAPPY WITH WHAT YOUVE GOT ..........BECAUSE EVEN IF YOU DID HAVE YOUR DREAMGIRL--YOUD ALSO TIRE OF HER .......SO IF U HAVE A NICE WOMAN --KEEP HANG ONTO HER AND BE GLAD U HAVE A GOOD HONEST WOMAN........
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Erica 8-20-2009 @ 12:51PM
There are gorgeous women everywhere because we have the capacity to completely alter our appearance. Hair, make up, heels, and push up bras all can completely transform a woman. A 5 could be an 8 with the right tools.
Men don't have these options. The most they can do is shave, or not shave. If women had to just be themselves, w/o all the frills, there's be a lot fewer beautiful women to compete with.
Rena 8-20-2009 @ 1:13PM
WOW. Sounds like you have been hurt. If your hubby is good to you, move on and be happy.
mrsvonii 8-20-2009 @ 11:11AM
I'm totally turned off by facial piercings and tattoos. Even tho I try not to let it bother me I automatically consider the person unprofessional and ignorant. My children and grand children, some of whom are pierced and tattooed, try to convince me different. All I can see is the person's self hatred that they would do this to themselves. I even quit my doctor's office because he has an employee with various symbols tattooed on her face. It just creeps me out. When I see someone with those big holes in their ears I always wonder if they hear a whistling sound when the wind blows. Oh no, now that I'm started how about those fake fingernails so many women wear. I won't go to a doctor's office or a restaurant where I see them cause God only knows what is under them....
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