Black Halo Launches Its First Advertising Campaign

Posted Aug 24th 2009 at 4:00PM by Katie Hintz-Zambrano (Subscribe to Katie Hintz-Zambrano's posts)

Filed under: News

Despite the dicey economy, the L.A.-based label Black Halo is ponying up and investing in a full-blown ad campaign for the first time ever.

Black Halo designer Laurel Berman tapped photographer Warwick Saint, who's also shot ads for Cartier and Dolce & Gabbana, for the Fall '09 campaign.

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Black Halo's Fall 2009 Ads

Check out the images for Black Halo's first advertising campaign.

Warwick Saint for Black Halo

Manolo Blahnik Drawings

Acid Green Platforms
Back in the 70's, they weren't kidding when they said, "Platforms"!

Thames & Hudson

Shoe-Animal!
Would you call this a giraffe print? Or just say that the heel is as high as a giraffe's neck is long?

Thames & Hudson

Ankle Bib
Never has a swiss dot neckerchief looked as elegant as when it's on this shoe from 1985.

Thames & Hudson

Gold Leaf Lizard
The excess of the 80s is on full, glorious display with this mule!

Thames & Hudson

Tri-color Flat
Oh, yes, please we'd like to take one in every color!

Thames & Hudson

Blue and Gold Bondage
It's hard to read Blahnik's handwriting, but the notes say that this shoe had velcro on it!

Thames & Hudson

Black Patent Leather Sandal
This shoes is so dainty, and yet so rock and roll tough. No girly-girls allowed!

Thames & Hudson

Dancing Bootie
Can't you feel how jubilant you will be when you wear this multi-colored bootie? The green laces are like a bow on a present. A very expensive and divine present.

Thames & Hudson

"For us it's been a really organic growth for the brand," Berman told StyleList. "We started seven years ago and we've had about a 30% increase annually. It's very gradual. We're like a tortoise. The slow one wins the race. We felt this is the next step and right time for us even though it's weird economically."

The black-and-white and colored shots, which will appear in the Fall issues of Elle, Interview, and Nylon beginning in September, are stripped down and focus on the sexy, yet sophisticated clothing for which brand has become known.

In addition to the ad campaign, this season Black Halo is also rolling out an e-commerce component to their existing Website so that famous fans like Katherine Heigl, Eva Longoria and Lady Gaga, not to mention all of us commoners, will have easy access to the collection.

"A lot of websites carry Black Halo, but when I look at the photography I almost fall out of my chair," says Berman. "So it's really nice to have control of the images and the garments. You can see on our site how it's supposed to be worn."

Are you equally impressed? Let us know in a below comment!

And to delve into more fashion ad campaigns, click here.

Tags: black-and-white-ads, black-halo, e-commerce, elle, eva-longoria, fall-09-ads, fall-2009, fall-ad-campaign, interview-magazine, katherine-heigl, lady-gag, laurel-berman, nylon