Bare Escentuals' Leslie Blodgett To Create Fragrance Line For Sephora - StyleList

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Bare Escentuals' Leslie Blodgett To Create Fragrance Line For Sephora

Filed under: Fragrance, Beauty, Makeup

Bare Skin, the first scent in the Leslie Blodgett Perfume Diaries collection for Sephora. Photo: Laura Kenney, StyleList


You could call her the Oprah of beauty.

Leslie Blodgett, CEO of Bare Escentuals, single-handedly created the mineral makeup revolution that's defined the beauty industry for the past four years. Though infomercials and QVC appearances, her girlfriend-to-girlfriend delivery style has resonated with clients, creating a cult-like following and driving profits so immense (556.2 million in net sales in 2008) that cosmetics giants like Clinique, Cover Girl and L'Oreal have scrambled to follow suit.

Now, we'll see if she can do the same for fragrance.

In October, Blodgett will launch Perfume Diaries, a limited edition fragrance collection sold exclusively at Sephora. The scents, which seek to recreate emotions, will based on pivotal moments in Blodgett's life as recorded in the journals she's kept since she was a young girl.

The first scent, Bare Skin, recalls an instance when - during a trip to Mexico - Blodgett cartwheeled down the beach in a moment of pure, unbridled joy. As she puts it: Bare Skin "is the way you feel when the sun is beating down on you during the day, but then you go out at night and you're still sizzling from the warmth of the day which mingles with the night air and the music."

The scent delivers top notes of black pepper, freesia and anise, heart notes of iris, vanilla orchid, plumeria and patchouli, and the dry down sizzles with sandalwood, labdanum and musk.

"Glowing, sun-kissed skin turns heads," says Stephen Nilsen, the perfumer who helped bottle Blodgett's vision. "I wanted to recreate that attractive force with notes that draw you in: creamy sensuality, caressing florals and uninhibited musk."

Bare Skin will go to market with an Eau de Parfum ($55), a Solid Perfume Compact ($35), and a Perfumed Body Cream ($30). The line will be previewed to participants in Sephora's Beauty Insider customer relationship program in October, and have general availability in all Sephora stores starting in November.

The second scent in the series will debut in Spring 2010. We'll see if her fans can wait that long.

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