Fashion's Night Out Was One Big Party - But Did People Actually Shop? - StyleList

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Fashion's Night Out Was One Big Party - But Did People Actually Shop?

Filed under: News

Simon Doonan hawking shoes at Fashion's Night Out.

Simon Doonan of Barneys personally showing off the store's luxury wares at Fashion's Night Out. Photo: Paul Morigi, Getty Images

So the last glass of bubbly has long since been poured for the giant party that was Fashion's Night Out, but how did the retailers actually fare?

Anna Wintour came up with the event idea as way to inspire budgeting shoppers to pull out their wallets, and CFDA president Diane von Furstenberg wants to make it an annual affair.

We've heard complaints all week that the FNO crowd was a bit teeny bopper, but now Simon Doonan of Barneys New York officially goes on record, telling New York magazine, "I think it would be fun to do it again, but we would just have to rethink it a bit because the crowd skewed very young. Figure out a way to monetize the whole experience. You know, cha-ching!"

Perhaps next time, Barneys could link up with Phillip Lim, who despite a more mellow crowd, sold $30,000 at the Manhattan store during the festive night.

Other results were less clear. Macy's, who hosted Mayor Bloomberg and Anna Wintour at its Queens store, also had a huge and chaotic turnout, but only gave hard numbers for its Fashion's Night Out T-shirt sales. Terry J. Lundgren, Macy's CEO, told The New York Times that the chain sold more than half of its 6,000 Fashion's Night Out tees for $30 a pop by 5 pm; no figures were released regarding other sales.

Didn't have a chance to check out Fashion's Night Out for yourself. Read up on StyleList's coverage of the event here.
 

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