Snuggie Hits the Runway at New York Fashion Week - Fierce!

Posted Sep 16th 2009 at 8:00AM by Lesley Kennedy (Subscribe to Lesley Kennedy's posts)

Filed under: Fashion, News, Designers & Brands, Runway Report

ME-OW! At long last, the fashion-forward Snuggie. Photo: Joe Mahoney, Denveralamode.com

Oscar! Carolina! Marc! Snuggie!

Oh, yes, fashionistas, Snuggie made its New York Fashion Week debut, spreading the style word that blanket is the new black.

No longer just available in classic Snuggie blue, Fall '09/Winter '10 styles will be available in a slew of shades, prints and logos.

Plus, not wanting to leave anyone in the family out in the cold, they'll come in kids sizes (sold with slipper socks!) and various silhouettes for dogs (you read that right -- Fido gets a blanket with arms, too).

"He can change the channel! He can read! He can text his friend," runway show emcee Ross "The Intern" Matthews declared of a Snuggie-clad pooch.

On the Snuggie runway? Camel, deep forest green, leopard and zebra prints, tie-dye, black, camouflage and collegiate logos (48 schools available at collegesnuggies.com).

Oh, and don't forget purple.

Best in show! Photo: Joe Mahoney, Denveralamode.com

"What do those fancy designers call it?" Matthews asked. "Screw it. We are Snuggie. It's called purple, people!"

And, for those who like a little luxe in their loungewear, there'll be a new micro-plush version -- complete with pockets to store your remote control -- in colors like chocolate brown, berry red and deep navy.

You may laugh, but with more than five million Snuggies sold, and with the brand launching soon in Australia, England, Mexico, Canada, Japan and Italy, they're doing something right.

The icing on the cozy cake? Each guest at Tuesday's show walked out with their own Snuggie.

"You may end up asking winter to stick around an extra month," Matthews quipped. We just might!

Tags: College Snuggie, CollegeSnuggie, Dog Snuggie, DogSnuggie, fashion week fashion, fashionweek, FashionWeekFashion, Kids Snuggie, KidsSnuggie, New York Fashion Week, NewYorkFashionWeek, snuggie, Snuggie Fashion Show, SnuggieFashionShow

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Nee 9-16-2009 @ 10:09AM

You would have to be retarded to buy a snuggie. These are bathrobes that are worn backwords. Your back is exposed you morons! This was originally targeted for holiday sales to 70+ early morning television viewers. People who can't get out and shop but stay cold.

Sierra 9-16-2009 @ 1:44PM

Nee,

*tsk-tsk-tsk*

What a nasty comment you've made. One does NOT have to be retarded to buy a Snuggie. If you don't like them, that's fine. There's no need to criticize or call names to those who do. Live and let live, because there may come a day when you'll be 70+ and not be able to get out and shop. As for being cold -- you're already there -- in a BIG way.

roseybaby63 9-16-2009 @ 11:22AM

I don't know why they're acting like these snuggie styles are just debuting now. They've been available for awhile now. They've already been parodied on YouTube. Very funny stuff. I would never buy one of these backward blankets. Crazy.

Bob Frapples 9-16-2009 @ 12:15PM

I've been trying to figure out the best way to stay warm this winter while managing to look like Mrs. Roper from Three's Company at the same time.

I think my new high-fashion 'Snuggie' is the answer!

Puh-lease!

Neal 9-16-2009 @ 12:25PM

The snuggie is back for round 2 it looks like and this time they have included Dogs and Kids:

http://www.DESIGNERSNUGGIE.INFO

http://www.SNUGGIE-FOR-DOGS.INFO

http://www.SNUGGIE-FOR-KIDS.INFO

They Made $100 Million off of the first installment of Snuggie, I have a feeling they will make another $100 Million! LOL

jeanne 9-16-2009 @ 12:33PM

the snuggie company is a ripoff

Amy Krehel 9-16-2009 @ 1:27PM

I have a snuggie and while its not perfect and the commercial is a bit on the cheesy side they are not to bad. If you are laying on the couch watching tv they are perfect but as far as going to a foot ball game... I THINK NOT!!! You would look stupid out in public in them!!! But hey there must be something to them because the inventors are loaded and you morons who say the snuggie is stupid are still poor!!!

mase 9-16-2009 @ 1:33PM

I actually just got back from buying the leopard print snuggie. I bought it to play a joke on one of my professors, but honestly... the thing is kinda comfy. I make fun of them as much as anybody else, but I look like a BAMF in my leopard print snuggie! Not really, but it is kinda warm.

Scott H. 9-16-2009 @ 2:13PM

New York finally gets it right. Fashion that fits. More guacamole & cake please!

Scott H.

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