GapKids and BabyGap Launch Fourth Annual Casting Call for New Faces - StyleList

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GapKids and BabyGap Launch Fourth Annual Casting Call for New Faces

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Milla Jovovich and her daughter Ever in Gap's campaign

Your baby could do as Milla Jovovich's baby does. GapKids and babyGap launched their 4th annual casting call today. Photo courtesy of Gap

Calling all parents with cute kids! GapKids and babyGap launched their fourth annual casting call today.

This year, Gap is teaming up with Disney Family.com on the nationwide search for new faces.

"Casting Call is one of our favorite programs and this year we wanted to make it bigger and better than ever," says Pam Wallack, president of babyGap, GapKids and GapMaternity.

To enter, check out the specially dedicated site from Sept. 22 to Oct. 22 for entry details. Babies four and under qualify for the babyGap division while kids ages five to 10 can compete for the GapKids campaign.

Twenty sure-to-be adorable babies and children (five boys and five girls in each category) will be selected as finalists who go on to the second round of voting by the public.

Starting December 7, voters can go to the Website to vote for their favorite. Gap has limited voters to one vote a day (we imagine that will help stop more than one doting grandma!).

There will be four winners, one boy and one girl from each division, that will be featured in Feburary 2010 campaigns.

But this year, the contest is also throwing in a democratic twist. There will be a "Fan's Favorite Award" for the first time, with voting by the public on their personal favorite from September 22 to November 17.

The "Fan Favorite" winner will be announced with the selected finalists on December 7 and will win a family vacay to Turks and Caicos or Jamaica -- talk about earning for the family early!

And while Lindsay Lohan may have given child models a bad rap -- La Lohan was a cute, freckly ad and commercial regular before making it big (or not) on film -- the early exposure could also do good. Look at the Olsen twins and their fashion empire!

Gap isn't the only company in search of new faces. Calvin Klein is looking for new male models for their trademark skivvies!

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