Luxury skincare brand La Prairie is adored by the well-heeled set for anti-aging treatments that incorporate such rarefied ingredients as caviar and diamonds.

But the company is breaking new ground with the introduction of Life Threads, a trilogy of fragrances they're marketing to a broader spectrum of beauty fans.

Packaged in sleek, lucite bottles and wrapped in strands of the various metals, the trio - Silver, Gold, and Platinum - were mixed to take wearers on a sensory journey, honoring the milestones and memories of a woman's life. La Prairie President - and Platinum wearer - Lynne Florio says, "With Life Threads, we aimed to create a provocative portfolio of fragrances that spoke to the different dimensions of a woman."

To bolster the launch with a larger audience, yesterday at an event in New York City La Prairie unveiled a multi-media promotional strategy that weaves in music, film, and social-networking (YouTube and Facebook), and will launch October 1st on their website.

The company collaborated with singer-songwriter Lucy Kaplansky (who penned the song "Life Threads" to resonate the spirit of the fragrances) and New York-based production company MakeBelieve (who translated the sensory experience into nine mini-films) to add visual interpretations, which they've coined "retailtainment," to inspire and connect women.