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Ellen Tracy's New Home

Filed under: Fashion, News, Best of the Season, Designers & Brands


Macy's, "the" department store. Photo: Spencer Platt, Getty Images

Looks like Ellen Tracy will be joining the table at Macy's.

The women's wear brand, which is not named after a real person, is about to be announced as the next exclusive label for Macy's, as first reported by WWD.

A source close to the deal told StyleList an official announcement is expected from Macy's next week and that the collection will be housed "in the better sportswear section."

The source added: "The agreement is excellent for the brand and a positive for Ellen Tracy in what has been a tumultuous year. Macy's has had a good deal of success with their similar partnerships with Rachel Roy and Tommy Hilfiger." In Ellen Tracy, Macy's gets "a global brand as an exclusive label."

Representatives from Macy's did not return calls for comment. Ellen Tracy execs declined to comment.

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